How to Choose the Right Company for Video Production
The choice of a video production company is very vital for your business or project. The quality of video produced for your business’ marketing campaign will affect your brand positively and negatively. It can also affect the acceptance of your video presentation be it for the sake of pitching a not-for-profit to financiers, creating a video documentary, or for academic purposes.
The fact that a company calls itself a video production company does not really mean that it can deliver quality scriptwriting, editing, or marketing with excellent attention to detail. It does not necessarily mean it is worth being hired for a video project.
Here are some vital qualities to consider before making the final decision to hire the services of a company into video production for a video with excellent quality.
Check the Portfolio and Testimonials
A good video production company ought to have a portfolio to prove its worth. A lot of video production companies have samples of their previous videos available on their websites.
These samples will provide insight into the professionalism and expertise of their craft. They will also help you to determine if their content meets or exceed your standards. Testimonials from previous clients are also helpful in providing insightful details about the company’s services.
Compare the Portfolio with Your Concept
It may not be enough that a company has excellent services and expertise to offer. You should also check the expertise. Ask guiding questions like, “Is the company good at cinematic productions, video interviews, or product demonstrations?”
Some companies specialize in just one type of video production, which means that a “product demo” company may not be fit for your concept of a documentary about Middle Eastern university students. You should also consider if the company specializes in indoor or outdoor video shooting to match your video concept.
Volume of Clients
This may or may not be a very important factor. For instance, a Fortune 500 or multinational company would require the services of a big production company with a large number of clients to ensure it has a track record of successful productions.
While a one-man crew producer may not (or actually and surprisingly, may) have the capacity and expertise needed to produce a top-notch video project. An SME, on the other hand, does not necessarily need the services of big video production.
However, another factor to consider is that B2C video production companies may have a large volume of clients but not the right services for the production of a big production of a B2B business. Most B2B businesses have few numbers of clients, but on further analysis, they get involved in very huge transactions and projects and are better choices for large corporations.
The crew size of the company whose services you intend to hire would determine the capacity of what kind of production they can offer. A major TV production may need hundreds of people to work with, while a demo video required by a startup can be handled by a team of five.
The best way to determine the amount you are willing to spend on the video project is to consider the value you intend to invest for. Most companies price according to the time spent on the video production. Some companies offer higher quality and more affordable pricing than others. To get details of their prices, you should request a quote from the video production company.
Video Production Sydney will provide you with whatever video production help you need, regardless of your budget.