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Unleashing the Power of Online Presence: A Small Business Owner’s Guide with Pinny Surkis

In this interview, we talked with Pinny Surkis, the Director of Skilled Digital Media, a leading web development agency, to discuss the importance of having a website and online presence for small businesses. Pinny Surkis shared valuable insights on what makes a good website and what business owners need to keep in mind to achieve success in today’s digital world.

Q: Pinny, can you share with us what a fantastic website should look like and what makes a good website that business owners must know?

Pinny: Sure! A fantastic website should reflect your brand, be visually appealing, and perform well. But it’s essential to consider what your target customers want to see on your website and what features and functions they need to trust it. It’s also crucial to provide a great user experience and ensure that your website is easy to navigate and drive visitors towards your end goal. As a business owner, it’s essential to understand that while you may have many great ideas, your visitors and audience are the ones that determine your website’s success.

Q: What advice would you give to business owners who want to achieve success on the internet?

Pinny: My advice would be to seek and speak to an expert that will really dive into your best interests and find your opportunities. Remember that a website is not an expense; it’s an investment. You really need to stand out in a crowded market, and taking cheap routes won’t help you achieve that. My job as a web development director is to look at all the factors involved and find the best opportunities to make sure that you stand out and take a piece of the pie.

Q: Can you share with us the key factors that make up a good website?

Pinny: Of course. Firstly, your website’s performance, user-friendliness, and mobile-friendliness are crucial. Secondly, your website must work quickly, correctly, and as expected, and you need to make sure every page on your site is fast and functional. Lastly, the layout and navigation should cater directly to your visitors’ needs, and your website design should be easy to navigate.

Q: What are some common mistakes that small businesses make when developing a website?

Pinny: One common mistake is failing to consider the user experience and focusing too much on aesthetics. Another mistake is neglecting mobile optimization, which can hurt a website’s rankings on search engines. Additionally, some small businesses may try to save money by using free or low-cost website builders, which can result in a subpar website that doesn’t effectively represent their brand or meet their customers’ needs.

Q: How can an ecommerce SEO consultant help a small business?

Pinny: An ecommerce SEO consultant can help small businesses by optimizing their website for search engines, improving their online visibility, and driving more traffic to their site. They can also provide guidance on creating a user-friendly website, developing content that resonates with their target audience, and improving their online reputation through tactics such as link building and social media management.

Q: What are some key components of an effective ecommerce SEO marketing strategy?

Pinny:  An effective ecommerce SEO marketing strategy should include keyword research, on-page optimization, content creation, link building, and social media management. It’s also important to keep up with industry trends and algorithm updates and continually refine the strategy to ensure that it remains effective. Working with an experienced ecommerce SEO marketing services provider can help small businesses develop and implement a comprehensive strategy that drives results.

Q: What is the importance of search engine optimization for small businesses?

Pinny: Search engine optimization (SEO) is critical for small businesses that want to achieve a strong online presence. SEO helps your website to rank higher in search engines, making it easier for your target audience to find you. It’s a long-term investment that can bring significant returns, especially for e-commerce businesses.

Q: Lastly, where can our readers find more information about your services?

Pinny: You can find more information about our services on our website, Skilled Digital Media, or check out our YouTube channel, where we share valuable insights on e-commerce SEO, affordable e-commerce SEO services, and e-commerce marketing and SEO services.


When it comes to SEO for ecommerce websites, Pinny Surkis emphasized the importance of optimizing product descriptions and titles, using relevant keywords, and ensuring that the website has a clear hierarchy and structure. He also stressed the significance of creating unique and valuable content, such as blog posts or product reviews, that can attract traffic and improve the website’s overall SEO ranking.

As we wrapped up our interview, Pinny Surkis, one of the best ecommerce SEO consultants,  left us with a final piece of advice for small business owners who are looking to establish an online presence. “Investing in a custom website and implementing the right SEO strategies may seem daunting and costly, but it’s crucial for the success of any business in today’s digital age. It’s important to remember that your website is the face of your brand, and it’s often the first impression that potential customers will have of your business. So, make sure it’s a good one.”

If you’re looking for the best ecommerce SEO services, affordable ecommerce SEO services, ecommerce SEO agency seo services for ecommerce website, or ecommerce marketing and SEO services, be sure to check out Pinny Surkis’ YouTube channel and Skilled Digital Media’s website. With his expertise in web development and SEO, you can rest assured that your business’s online presence is in good hands.

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