Bare-Faced and Bold: Kimya Ebrahimi’s No Makeup Movement Is Changing Beauty Norms

Kimya Ebrahimi stands boldly different by embedding viral interest and initiating a cultural change with her “No Makeup Movement” within this time of applying filters and heavily edited selfies. She earned a growing community of followers who value raw and unfiltered beauty due to her commitment to authenticity and self-acceptance.

Kimya grew up in a small suburban town outside Vancouver and initially inspired by YouTubers, like juicystar07 and Bethany Mota. Despite being shy, she dreamt of becoming a content creator. Kimya was uncertain about her future, that is why she explored various interests, from becoming a doctor to a makeup artist. At the end, she settled on marketing, a field she excelled in, and secured a job at a marketing startup by age 24.

Unveil your true self

She was managing her boss’s YouTube channel at this job when she realized her potential and asked herself this question: “Why am I building someone else’s dream when I could build my own?” Kimya quit her job and pursued content creation full-time with the support of her mother.

Kimya started the “No Makeup Movement” by showing her genuine self online, without foundation or concealer. Her TikTok posts quickly gained traction by sparking conversations around authenticity and self-acceptance. Kimya’s core belief was clear as she wanted people to feel comfortable seeing themselves without makeup.

Kimya’s no-makeup movement evolved into a broader cultural dialogue about beauty standards that encouraged hundreds to join it by sharing their own makeup-free images and participating for a week without makeup on TikTok and Instagram. This online campaign became a cultural phenomenon, which challenges societal expectations and fosters meaningful discourse.

Discover hidden power

Her audience, especially women across North America, resonated with her message. Followers shared their vulnerabilities and triumphs, which creates a supportive environment built around empathy and encouragement. Kimya’s content has transformed her comments section into a space of empowerment and positivity.

Traditionally, the beauty industry profits from insecurities. Kimya’s approach counters this by championing self-love and authenticity. Her compelling presence attracted major industry attention, including a collaboration with YSL Beauty, which invited her on a promotional trip in March 2025. This shift validates the importance of authenticity in the beauty space.

Kimya’s beauty philosophy was shaped by her grandmother (a hairdresser) and her mother (a master aesthetician), who exemplified confidence and emphasized natural beauty. These strong females instilled in Kimya a sense of self-worth from an early age to navigate the pressures of societal expectations.

Rise beyond limits

Kimya faced low engagement rates on online platforms during the first year, which was a challenge. But she did not lose hope and openly admits tested her resolve. She shared that there were days she felt invisible, but over time, she drove results with her persistence and authenticity. During this tenure, she learned valuable lessons about patience, consistency, and genuine engagement.

Kimya maintained her determination by focusing on community interactions and prioritizing genuine connections over viral success. This approach strengthened her platform, which makes it uniquely relatable.

Kimya offers clear advice: “If you can dream it, it exists and it is 100% possible.” She encourages her audience to embrace their dreams and believe in self-confidence and internal validation because confidence does not come from numbers or success; it comes from within.

Ignite your inner spark

Kimya also emphasized daily affirmations and continuous personal development. Her journey illustrates that growth is ongoing and deeply personal, which is an empowering message that resonates with her audience.

Kimya elevates her online visibility and generates nearly 400M views annually across her social media platforms. She has an audience of 450K+ followers on TikTok, and together with her sister Kiyana, their combined TikTok following surpasses 1M. Kimya maintains a following of 185K+ on Instagram and 60.5K subscribers on her YouTube channel.

Kimya plans to expand her presence on YouTube with engaging and long-form content. She want to grow her following to one million across all platforms by spreading positivity and advocating for self-love and confidence. Kimya dreams of launching her own brand or product line in alignment with her values of authenticity, creativity, and empowerment.

Uncover new horizons

She envisions future collaborations with brands to share her mission, position her as a thought leader, and redefine beauty and authenticity. Kimya’s future plans also include forging a stronger community and enabling followers to connect and support each other online and offline.

Kimya wants to see her platform become a beacon of authenticity that influences individual perceptions and inspires broader industry change. Kimya aims to dismantle persistent beauty myths by continuously advocating for self-love and genuine beauty, which empowers individuals to embrace their true selves confidently.

Kimya Ebrahimi’s journey symbolizes a transformative shift toward authenticity, influencing beauty trends and reshaping societal perceptions around self-image and personal acceptance.