4KiX giveaway: Be as fly as TV’s cool girls

Customization is having a moment, and our flyest TV babes are all over the footwear trend. From Zoey Johnson in Grownish to Tokyo & Narobi in La Casa de Papel (a.k.a. Money Heist), the coolest of cool girls are rockin’ this trend on our screens.

We were hyped to sit down with sneaker visionary Nadine Hallak to chat about the customization trend and how you can invest in the look without breaking the bank with her 4KiX collection, sure to inject your personality even into the most boring shoes or trainers.

To celebrate our interview, 4KiX is giving away a pack of their lit sneaker accessories to one lucky reader. Enter now! You can check out their full collection here.

The lucky winner will receive three (3) pairs of 4KiX’s most popular designs, including Lord and Lady Chomp, Love is Love, and Hero. 

Here’s our chat with 4KiX’s Nadine Hallak, who tells us all about the customization trend and how you can invest in the look without breaking the bank with her 4KiX collection.

Your designs are very unique. Can you talk us through the design process? 

Thank you! Unique is exactly what we’re going for. I wanted to create something that makes people feel good. Something that inspires people to be playful and have fun. I’ve always felt that what we wear represents aspects of our personalities and can influence our mood, so I loved the idea of creating something makes you look down at your feet and smile. 

I’m very inspired by pop culture, different decades, and current trends. The designs are intended to be conversation-starters as well as a celebration of identity, so I wanted to use iconic imagery from various trends.

What gave you the idea of creating a way to customize laces & sneakers? 

I’ve always loved sneakers and fashion in general. Not in the fashionista sense, but for the art, flair, and color that goes into creating apparel and the sense of fun and excitement I feel while looking at and wearing it. 

Yet, I think that often the fashion we admire the most can feel out of reach for the average shopper, be it due to price point, style, or size, and I wanted to create something inclusive to all. Something that brings the flair and quality of the high end at a price point that’s friendly. 

Initially, I had been admiring a pair of canvas sneaks covered in glitter and pom-poms, but at $400 a pop, I just didn’t feel the purchase was justifiable for those materials. So I thought, “I bet I can make these” and began buying $10 white sneakers, customizing, and wearing them. 

What is your greatest inspiration? 

I’m inspired by using fun, laughter, and positivity as a means of empowering people and making them feel like they’re part of a community. I’m inspired by color, music, film, art, travel, and our hilarious emoji culture of fun-loving characters that spark connection, humor, and conversation. I’m also inspired by other brands and awed by their creativity.

Are there any other projects you’re working on you want to tell us about? 

Currently, we have new designs in development, and might look into trialing at least one from our list of product ideas we wish to add in the future. We would love to keep you up to date with all of our upcoming news.

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4KiX is a US-based unique accessories brand for sneakers and lace-up shoes that aims to inspire fun, spread happiness, and celebrate diversity in all those who wear it.

4KiX was founded by Nadine Hallak, a British-Lebanese citizen who currently resides between the U.S. and UK. Nadine’s background is in PR & marketing; while pursuing a life/health coaching certification, she began to play with crafts as a means of stress relief. There she found her true passion in using art and design as a means of positive empowerment for herself and others. 4KiX was born out of an effort to combine the two.