Producer Sahil Mirchandani Leads Global Brand Campaigns for Nike, Adidas, and Amazon Prime Video
Los Angeles, CA, Sahil Mirchandani has emerged as a celebrated producer leading high-profile campaigns for some of the world’s biggest brands, including Nike, Adidas, Amazon Prime Video, Gymshark, and more. In an industry where few South Asian producers have made their mark in North America, Mirchandani stands out as a trailblazer. His inspiring journey from shooting humble music videos to spearheading internationally broadcast campaigns showcases a blend of creative vision and logistical prowess that has earned him respect across the creative industry.
As a teenager, Mirchandani first fell in love with the magic of film and television. An early epiphany about the emotional power of storytelling set him on his path. “I learned that the film and television industry is a world where you can spend an entire career literally making magic on screen and developing a deep emotional connection between your audience and the stories you create… It’s such a dream to make a career that focuses on making movie magic happen every day,” he recalls. Fueled by this passion, he began writing scripts in university and shooting small projects, determined to turn that dream into reality.
Mirchandani’s career began in Toronto, Canada, where he cut his teeth producing indie music videos and short films. One breakthrough project was the 2020 music video “When You’re Home” for Juno Award-winning artist Tyler Shaw – a production that Mirchandani made look “vastly out of its budget range” through savvy planning. The romantic video, starring model Willow Allen, earned nearly 2 million views on YouTube and garnered praise in outlets like CBC and American Songwriter. Riding on this success, Mirchandani built a reputation for maximizing production value, even with limited resources, by perfectly marrying creative ambition with practical logistics.
Creative spark unleashed
In his early twenties, Mirchandani even founded a service production company in Toronto to support international campaigns. He has delivered high-impact campaigns for household-name clients such as Nike, Adidas, Gymshark, and Amazon Prime Video’s original shows—spanning broadcast, billboards, and digital platforms worldwide. This self-made rise, from coordinating scrappy video shoots to delivering polished content for global brands, exemplifies his work ethic and resourcefulness. By the time he relocated to Los Angeles, Mirchandani had already built a portfolio featuring Times Square billboards and collaborations with A-list talent, including Jamie Lee Curtis, Tate McRae, and Julia Stiles, signaling that his journey from humble beginnings had come full circle.
Today, Sahil Mirchandani’s production expertise is sought after by top brands for their most important campaigns. A few notable highlights include:
Converse “1908” Collection with Tyler, The Creator: When Converse launched its 1908 LA pop-up in collaboration with Grammy-winning artist Tyler, The Creator (known by handle @feliciathegoat), Mirchandani was tapped to produce the promotional content. He oversaw a fast-paced shoot inside the two-room experiential pop-up, ensuring that every vibrant detail, from bespoke sneaker displays to Tyler’s creative flourishes, was captured on camera. The resulting short-form video gave viewers a virtual tour of the buzzworthy event, effectively translating an in-person experience into engaging digital content for Converse’s global fanbase. Mirchandani coordinated a mix of live event coverage and scripted moments, working closely with Converse’s creative team to blend “festival authenticity with brand messaging,” much as he did for previous cultural campaigns. The content generated significant buzz on social media, underscoring his ability to amplify cultural moments through advertising.
Ignite the unexpected
American Express (Platinum & Gold Card Instagram Campaigns): Mirchandani spearheaded digital campaigns for American Express’s Platinum Card and Gold Card, crafting cinematic content to engage the company’s large online audience. He orchestrated lifestyle-driven shoots highlighting exclusive cardholder experiences, effectively turning social media platforms into “internally broadcast” marketing channels. The result was a polished series of short films for Instagram that aligned perfectly with each card’s luxury branding. These campaigns leveraged Mirchandani’s skill at multi-platform coordination, from on-location filming to post-production optimized for mobile viewing. By leading these American Express projects, he demonstrated how a well-produced social campaign can captivate a broad audience much like a traditional national spot, further cementing his status as the producer brands trust with their marquee content.
Hot Pockets Back-to-School Campaign: The Hot Pockets “Keep Stomachs Happy” Back-to-School campaign was a national multimedia production led by Sahil Mirchandani. In a project for Nestlé’s Hot Pockets brand, Mirchandani produced a nationwide back-to-school advertising push aimed at hungry students and young adults. This large-scale campaign was remarkable for its multi-platform rollout: Mirchandani delivered a series of quirky, high-energy ads that aired across streaming services (including Netflix’s ad-supported channels) as well as on Meta, YouTube, and TikTok. Managing content destined for such a wide array of platforms required careful planning, each spot had to be tailored for optimal impact, whether viewed on a mobile phone or a living room TV. Mirchandani oversaw every facet of production, from building colorful cafeteria sets to coordinating stunt work for comedic action scenes, all while ensuring the branding stayed front and center. The campaign’s slogan “Keep Stomachs Happy” came to life under his watch, and the ads not only ran on traditional media but also racked up engagement on social channels popular with the Gen-Z and millennial demographic. This project typified Mirchandani’s forte: executing high-budget concepts that play out consistently across multiple mediums and capture the zeitgeist of the target audience. It’s no wonder Nestlé and other clients keep returning to Mirchandani; he delivers content that resonates broadly, whether on a Times Square billboard or a smartphone feed.
Beyond the big brand names and flashy campaigns, those who work with Sahil Mirchandani often remark on his leadership, professionalism, and human touch on set. He has a well-earned reputation for “moving logistical mountains” to realize directors’ visions, whether it’s coordinating multiple film crews across different locations or negotiating for that extra crane shot to enhance a commercial’s production value. Clients return to Mirchandani repeatedly because of his relentless commitment to quality and his talent for solving problems under pressure. Every project, big or small, benefits from his meticulous planning and his mantra that no detail is too small when it comes to elevating the story on screen.
Dreams in motion
Mirchandani is equally known for the supportive, team-oriented culture he cultivates. In his Toronto days, he developed an inventive mentorship model within his productions, often promoting promising production assistants to larger roles as coordinators and managers on subsequent projects. By actively mentoring junior crew members, he helped nurture a new generation of talent, some of whom have gone on to become sought-after producers themselves.
“Believe in yourself, keep making attempts at your dreams, and eventually they all actually happen,” he advises young creatives, speaking from experience earned through years of perseverance. This dedication to mentorship and inclusive team-building is part of what makes Mirchandani not just a good producer but an influential figure in the industry. Notably, he is one of the very few South Asian commercial producers working at the highest levels in both Toronto and Hollywood, a fact that he approaches with pride and a sense of responsibility. By excelling in his field, Mirchandani is opening doors for more diverse voices to thrive in entertainment production.
Now based in Los Angeles and helming projects across the United States and Canada, Sahil Mirchandani shows no signs of slowing down. Having mastered the art of producing commercials, music videos, and key art campaigns, he is setting his sights on the world of feature films. Mirchandani’s next goal is to become an executive producer overseeing a slate of theatrically distributed movies each year, ideally “5–10 genre feature films per year,” he shares, outlining his ambitious vision. It’s a natural evolution for someone who has spent his career bringing cinematic flair to advertising. Those who know him have little doubt that Mirchandani will apply the same passion and deft leadership to the film arena as he has to brand campaigns.
Uncover what lies ahead
With an extraordinary track record already behind him, Sahil Mirchandani’s story is one of talent, tenacity, and trailblazing success. From a teenager dreaming about movie magic to a producer at the forefront of global campaigns, he has proven himself a unique asset to the creative industry. As he continues to lead with innovation and heart, Mirchandani is not only elevating the brands and artists he works with, but he’s also inspiring a new generation of creatives to dream big and redefine what’s possible in production.
