How To Become An Influencer On YouTube
When it comes to becoming an influencer, there isn’t a lack of information out there. There are thousands of articles dedicated to becoming an influencer across and array of platforms, YouTube included.
However, statistics show that some of the advice that is given out is less than desirable and can encourage people to spend their hard-earned cash rather than strategies. Here we give you the top tips of how to become an influencer on YouTube.
Find Your Niche
When it comes to making content, you want to find your niche. What are you doing that is different from other users? What makes your content stand out and what audience are you looking to engage?
All these questions need answering prior to you trying to become an influencer. You don’t want to be chopping and changing as this will confuse your audience. So find your niche that really represents you and stick with it.
Keep Producing Content
You can’t expect to become an overnight sensation with just one video on YouTube, you need to make sure that you are putting out content on a regular and consistent basis. Make sure that your content is well put together, released in a timely fashion and fundamentally appeals to your niche.
The thing about content is that you don’t want to it to appeal to everyone, rather you just want to make sure that it appeals to your audience, otherwise you run the risk of it appealing to no one.
Follow Your Competition
The chances of you being the only person that occupies your niche is very very slim, so you want to check out the competition and see what they are creating content about. You don’t want to rip off the content frame by frame, but it gives you a good idea of what is out there, how its put together and how well the audience are receiving it.
Not only that, you can also see the amount of engagement they get on their videos. All of this research will help you in developing ideas for your content that appeals to your niche.
Link Back to Your Old Content
YouTube is all about views (obviously), so why not try and get some more views on older content that may not be doing as well as your new stuff? At the end of the video when you ask the audience to subscribe, also suggest that they go and have a look at your older content. This can increase your YouTube subscribers and views quickly and easily and help you become more established in your niche.
If there is another YouTuber in your niche that is also trying to establish themselves, why not approach them and see if they want to collaborate? Working together to reach the same goals can really help you achieve them.
Not only are two heads better than one when it comes to generating ideas, you will both also be exposing one another to entirely different audiences. You can expect some viewer cross over when you collaborate which can help you to increase your views and thus increase your chance of becoming an influencer.
You want to make sure that you have your branding on lock. This means that you need a thumbnail, banner and everything else in between. This will make sure that viewers recognise your brand and then you. Human beings trust brands, we buy from brands that we trust and we stay loyal to brands that we like.
We gravitate to brands where the messaging is consistent, the values match our own and it is aesthetically pleasing. Before you just throw any logo up and hope for the best, put in some real thought about what you want your brand to look like. Make it stand out and make sure that it is marketable.
Don’t buy YouTube views. When it comes to becoming a YouTube influencer, you don’t need to spend a lot of money to make it happen, rather you need to spend your time cultivating your image as well as your brand. You want to make sure that your messaging is consistent and that it matches your branding.
Once you have this on lock, you can then begin to approach YouTubers will similar audiences and goals and work together to build your audience. Don’t sink your money on promoting your videos when you haven’t got the basic building blocks in place, your audience won’t thank you. It pays to have spent time understanding them.