For the Earth Launch
Twig turns spotlight on mixed plastic recycling in new Big Earth Energy podcast
- Twig – the fintech bank of things, walks the talk in new podcast launch
- Just a third of mixed plastics are recycled
- Growing focus on environmental sustainability
- Inspiring conscious choices around the circular economy and sustainable living
20th April, 2023: LONDON, UK – Rapidly growing fintech Twig – the Bank of Things – and which is dedicated to promoting sustainable practices and the circular economy, is turning the spotlight on the need for more to be done in the mixed plastics industry after finding that just over a third (32 per cent)* of mixed domestic and commercial plastics are recycled.
This news comes following the collaboration with Circular 11, a manufacturer of mixed plastic products, which the company has partnered with in its brand-new podcast “Big Earth Energy “, which is launching this Saturday (22nd April, 2023) on Earth Day.
The podcast aims to educate listeners about different sustainable practices and the circular economy and will feature interviews with experts and innovators in different fields.
“The impact of mixed plastics is significant for the environment”, said Geri Cupi, founder of Twig. “When they aren’t recycled, they end up in landfill or are incinerated, which leads to many devastating environmental consequences. “In our new podcast, we wanted to highlight this important subject, which impacts circular practices and which we as a circular economy fintech are striving for.”
Benjamin Gibbons, co-founder of Circular11 says: “It’s been great to have a voice on the new podcast because when mixed plastic waste is sent to landfill, it can take hundreds of years to decompose, releasing harmful greenhouse gasses such as methane and carbon dioxide into the atmosphere.
“Sadly, this is a big contributor to climate change and has other negative impacts on the environment, such as soil and water pollution and the release of more greenhouse gasses.
“As a new start-up in this area and with our new technology now in place, we take plastic that doesn’t get recycled, and turn it into low-carbon products which are designed to last a lifetime – therefore reducing the need for virgin materials and the associated environmental impacts of extracting and processing those materials.”
Geri adds: “Sustainability and the circular economy as a whole has the potential to generate £7 billion worth of savings in the UK alone – and re-using mixed plastic is a big part of this.
The launch of ‘Big Earth Energy ‘ is an exciting step forward for us.’’
“We are committed to promoting sustainable and eco-friendly practices and businesses which we believe are moving the dial in this field. We are excited to have such a talented and knowledgeable group of guests and hope that the podcast will inspire listeners to think about their own role in promoting their own sustainable practices and empower our consumers to make conscious choices around sustainability.”
“Big Earth Energy ” is available now on all major podcast platforms, including Apple Podcasts, Spotify, and Google Podcasts.
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*Source: Circular11
About Twig
Twig is a London-based, new-generation fintech company rooted in circular economy principles, founded by Geri Cupi in 2020.
Since then, it has raised more than $50 million and become one of the fastest growing fintechs in Europe, with over 1 million downloads in under 290 days. It has also become the number one fintech app in Italy, one of the top apps in the US, and number two in the app store in the UK.
In 2022, Twig won Fast Company’s award for the World’s Changing Idea.
Its central mission is to empower consumers to value, unlock, and enjoy wealth they never knew they had. Users have instant cash access when depositing goods they no longer want, as well as traditional banking service benefits such as a debit card and domestic and international bank transfers. Through this activity, Twig supports the circular economy, making it an environmentally conscious choice for the consumer.
About Geri Cupi
Geri Cupi, a serial entrepreneur, founded Twig, the Bank of Things in July 2020. Since then, Twig raised >$41M and became the fastest growing fintechs in Europe, getting over 1 million downloads in under 290 days. Consequently, Twig has also become the number one fintech app in Italy, one of the top apps in the US and number 2 in the app store in the UK. In 2022, Twig won Fast Company’s award as the World’s Changing Idea. Geri Cupi was also listed as a Forbes 30 under 30 for Retail and Ecommerce in 2020 whereby he co-founded Monochain (the world’s first NFT deployment in the fashion industry), Social DNA (which was acquired by Levi’s). In addition, Geri supports academic endeavours, acted as a visiting lecturer at the University of Bath and Edinburgh, as well as UCL.
Press Contact: jenny@choruscomms.co.uk
