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Balancing Freedom of Expression and Platform Security with Effective Content Moderation Strategies

Online user-generated material is screened and monitored as part of the content moderation process. Platforms must include police content to make sure it complies with pre-established standards of appropriate conduct that are unique to the platform and its audience in order to offer a secure environment for users and businesses.

User-generated content (UGC) that is appropriate can be produced and shared among users when a platform moderates material. Depending on the tools and processes the platform puts in place for content moderation, inappropriate, poisonous, or prohibited actions can be avoided, stopped in real-time, or deleted after they have occurred.

Each platform has its definition of what constitutes acceptable and inappropriate behavior. Dating, gaming, social networks, and marketplaces are just a few examples of sectors where platforms may be used, and each has its group of users with unique requirements, sensibilities, and expectations.

Furthermore, priorities will differ between platforms. A marketplace may be more worried about the selling of illicit drugs and weapons than a gaming platform, while a dating platform may be more concerned with the use of minors or sex solicitation than a marketplace. To some extent, however, all online platforms must reduce toxic behaviors to offer consumers a secure, welcoming space.

The moderation of platform practice

It has become increasingly necessary to access and participate in online debate during the past ten years, and this has coincided with an increase in the amount of power and influences that a small number of private online content moderation platform have over the Internet’s content layer. People have no option but to participate on these platforms in today’s digital public sphere, where design decisions affect what is feasible, content regulations affect what is allowed, and personalization algorithms decide what is visible. The biggest trust and safety platforms of today have emerged as “governors of online speech,” “custodians of the public sphere,” and “stewards of public culture” by developing and enforcing norms of private governance that regulate how ideas and information are transmitted online.

How does content moderation software work?

The platform is an infamously imprecise and nebulous concept. This is partial because the phrase changes depending on the situation it is used in. Another aspect of the term’s attraction is how elusive it is. To seem unbiased and avoid regulatory scrutiny, a wide variety of businesses have labeled themselves as platforms.

Organizations may use content moderation solutions to control various kinds of information on their websites, discussion boards, social media channels, and other platforms. User-generated content moderation, picture moderation, comment moderation, profanity moderation, video and audio moderation, and profanity filtering are all offered by content moderation services and software. Effective moderation is achieved by combining human and artificial intelligence (AI) moderators. 

The top content moderation tools currently on the market may be compared.


A major AI platform, Clarifai, models pictures, video, text, and audio data at scale. This platform makes use of computer vision, natural language processing, and voice recognition as building blocks to create AI that is smarter, quicker, and more powerful. They work with our clients to develop cutting-edge solutions in a variety of fields, including visual search, content moderation, aerial surveillance, visual inspection, intelligent document analysis, and more.

The platform has the largest collection of pre-trained, ready-to-use AI models, developed using context and millions of inputs. Your own original AI models may be extended using our models, giving you a good start. Thousands of pre-trained models and processes from Clarifai and other top AI builders are available through the Clarifai Community, which expands on this. Users may create models and exchange them with other community members.


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Challenges of content moderation

Quantity of Content

A content moderation crew cannot handle the enormous amount of content that is produced every day and every minute in real time. Because of this, several platforms are looking towards automated and AI-powered technologies and depending on people to report prohibited online conduct.

Input Format

When it comes to real-time monitoring of audio, video, and live chat, a written word solution might not function as well. Platforms should look for methods to filter user-generated material in a variety of formats.

Interpretations within Context

When examined in various contexts, user-generated material might have radically different meanings. For instance, ‘trash talk’ is a custom on gaming platforms where individuals communicate with one another and make fun of one another to increase competitiveness. The identical statement, however, may be perceived as harassment or sexism on a dating app. Context is essential.


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