How Can Fast X Become the Biggest Smash Hit in the Franchise?
The Fast and Furious franchise has been one of the longest running and most commercially successful in cinema history. It could soon be coming to an end, however. According to reports, Fast X will be the first installment of a two-part conclusion to the epic series.
Only two of the pictures in the franchise have managed to earn more than $1 billion at the box office. However, with this set to be the end of the road, Universal Pictures will be expecting the next two to smash records. There is likely to be a huge marketing effort before the next two films drop, and it would make sense for there to be new game releases in the franchise.
F9 Saw a Dip in Revenue
The total revenue from the Fast and Furious franchise to date after nine films in the main series is more than $6 billion. It’s also renowned for being a series that has improved over time, and this is reflected in the critical responses to the pictures. The earlier offerings received a mixed reception, while the later offerings earned much more positive feedback. It’s clear that the formula works, and the return of much-loved actors in key roles is a great way to entice people into the cinema.
The later pictures were steadily earning more revenue than the first few movies, until F9 was released. The last picture saw a drop in box office take, and only brought in $726 million worldwide. Its two predecessors had both made more than $1 billion. Fast X will be expected to bring the franchise back above that revenue mark and could be the biggest offering to date. Universal Pictures will be hoping the double release is as effective as it was for Avengers: Infinity War and Avengers: Endgame.
Greater Marketing Effort Across Africa
For a franchise as successful as Fast and Furious, it’s surprising that it hasn’t spilled out into games more often. There have only been nine games to date, and the brand has failed to capitalize on every avenue available. There have been some mobile titles like Fast & Furious 6, and numerous console offerings including Fast & Furious Crossroads. However, there has never been a slot game release.
Now could be the perfect time to break into the casino market, as many recent pictures have enjoyed great success from branching out in this way. There are countless slot games based on television and movies, with some examples at Yebo casino including Hillbillies and the Three Stooges. The online casino South Africa market is growing, and this is spreading across the whole of Africa as well. With the South African star, Charlize Theron playing a key role in both final pictures, it would make a lot of sense to up the advertising efforts in these regions. This could easily be done through online games, which are spreading across Africa like wildfire.
Fast X will welcome back plenty of fan favorites to the franchise, including Jason Momoa, John Cena, and Jason Statham. With Vin Diesel and Michelle Rodriguez still leading the way, fans know what they’re getting from the upcoming offering. It would help a lot for more games to be released alongside the next two pictures to help maximize their profit potential.