The Power of SaaS Explainer Videos: Why Your Business Needs Them
The software as a service (SaaS) sector is expanding, and it’s not hard to understand why. Businesses can offer affordable solutions to their consumers while also benefiting from a consistent flow of recurring revenue by providing subscription-based access to software and services. To separate out from the competition, though, can be difficult given the abundance of SaaS suppliers. SaaS explainer videos can help with that. This post will examine the benefits of SaaS explainer films and the reasons that your company needs them.
What is a SaaS explainer video?
A SaaS explainer video is a brief, lively video that explains the advantages and features of a selected SaaS product. It’s commonly hosted at the SaaS provider’s website, social media channels, and other digital platforms. The video can be anywhere from 30 seconds to three mins in length, and it may be customized to in shape the branding of the SaaS provider.
Why are SaaS explainer videos important?
- They simplify complex concepts
A SaaS explainer video is a quick, energetic video that explains the benefits and functions of a selected SaaS product. It’s usually hosted on the SaaS company’s internet site, social media channels, and different digital systems. The video can be anywhere from 30 seconds to three minutes in duration, and it may be custom designed to shape the branding of the SaaS company.
- They increase engagement
Video is a highly engaging medium, and SaaS explainer videos are no exception. According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service after watching a brand’s video. By using SaaS explainer videos, businesses can increase engagement with potential customers and create a more memorable and impactful experience.
They showcase the product’s features
Explainer videos for SaaS products can highlight the features of the product in a manner that text-based information just cannot. Businesses can showcase important characteristics and benefits of their product in a way that is memorable and engaging by employing animations, graphics, and other visual aids.
They build trust
In the modern world, trust is crucial. Customers want to be sure they are spending their time and money on a dependable, secure, and efficient product. Explainer videos for SaaS products can promote trust by giving consumers a behind-the-scenes peek at how the product operates and the advantages it offers. Businesses can gain the trust and credibility of prospective customers by displaying real-world use cases and client testimonials.
They improve SEO
Any company that wants to be found online needs search engine optimization (SEO). Businesses can boost their SEO and their chances of being noticed by potential clients by adding SaaS explanation videos to their websites. According to a study by Moovly, including a video on a website can increase the chance of a front-page Google result by 53 times.
They increase conversions
The ultimate objective of any SaaS provider is to turn prospective clients into paying subscribers. By offering a powerful and captivating manner to highlight the capabilities and benefits of the product, SaaS explainer videos can aid in the achievement of this objective. According to a study by Vidyard, businesses that use video in their marketing efforts see 66% more qualified leads per year.
How to create an effective SaaS explainer video
Now that we’ve established why SaaS explainer videos are so important, let’s discuss how to create an effective one. Here are some tips to keep in mind:
Keep it short and sweet
Short attention spans are a common problem, particularly with online content. Keep your SaaS explainer film succinct and to the point, concentrating on the key functions and advantages of your offering.
Use clear and concise language
Avoid using sophisticated terminology or technical jargon. Use straightforward language that everybody can comprehend instead. You must use terminology that your target audience can understand because they might not be familiar with your product or business.
Tell a story
People enjoy watching fascinating stories; therefore a great SaaS explainer film should do the same. Create a narrative that engages your audience and gets them invested in your brand by using storytelling strategies. You may, for instance, utilize a customer’s experience to illustrate how your product has aided that person in reaching their objectives.
Use high-quality visuals
SaaS explainer videos must have visuals. Use top-notch graphics, animations, and other visualizations to aid in the easy understanding of complex subjects. The images should support your message and be consistent with your logo.
Add a call-to-action
At the end of your SaaS explainer video, make sure to include a clear and compelling call-to-action (CTA). This could be a request for the viewer to sign up for a free trial, schedule a demo, or visit your website to learn more. The CTA should be prominently displayed and easy to follow, so the viewer knows exactly what to do next.
Test and optimize
To make sure your SaaS explainer video is as effective as possible after it goes live, it’s crucial to test and improve it. Track engagement metrics like views, click-through rates, and conversion rates using analytics tools. Use this information to pinpoint areas in your film where you may make improvements and make the necessary changes.
In conclusion, SaaS explainer videos are a powerful tool for any business looking to showcase their product and drive conversions. By simplifying complex concepts, increasing engagement, showcasing product features, building trust, improving SEO, and increasing conversions, SaaS explainer videos can have a significant impact on your business’s bottom line. By following the tips outlined in this article, you can create an effective SaaS explainer video that helps you stand out from the competition and drive results.
