Meghan Markle news: What is her latest business venture?
Meghan Markle news centers on her direct-to-consumer lifestyle brand As Ever, which she launched after rebranding her original American Riviera Orchard concept. The company sells jam, honey, baking mixes, candles, wine, and small home goods, positioning her as an independent entrepreneur focused on everyday hosting and cooking rather than royal or media projects.
Rebrand and launch timeline
Markle introduced the As Ever name in a February 2025 Instagram video, explaining that the phrase captured continuity with her earlier lifestyle work. The shift from the regionally specific American Riviera Orchard allowed the product line to expand beyond Santa Barbara ingredients.
Official sales began in April 2025 with small-batch strawberry and raspberry spreads that sold out within days. Later drops added flower sprinkles, raw and wildflower honey, crepe and shortbread mixes, herbal teas, and a Napa Valley rosé from the 2023 vintage.
By early 2026 the catalog included scented candles and a leather bookmark. These items arrived after the brand ended its Netflix partnership in March, leaving Markle to run operations without studio backing.
Netflix partnership ends
The Netflix Consumer Products agreement was described by both sides as time-limited from the start. A March 2026 statement confirmed the split and noted that Markle would continue growing the brand independently.
Observers viewed the separation as a move toward greater control over pricing, distribution, and creative direction. Without the Netflix name attached, the company could pursue separate retail and influencer deals.
The timing aligned with the debut of her Netflix series With Love, Meghan, which showcased cooking and entertaining themes that mirrored the As Ever product focus.
Current product range
Core offerings remain pantry staples such as the signature jams, three varieties of honey, and baking mixes. These items emphasize small-batch production and straightforward entertaining rather than specialty or luxury positioning.
Seasonal additions include herbal teas and spice blends, while non-food items like candles and bookmarks provide lower price points that encourage repeat purchases. The rosé remains the only alcoholic product listed.
Markle has indicated that apparel could arrive later, though no fashion timeline has been announced. Current sales stay limited to the U.S. market, with no plans for UK distribution reported.
Trademark activity abroad
April 2026 filings in Australia drew attention as the Sussexes prepared for a possible visit. The applications covered the full range of existing goods and signaled interest in future regional expansion.
Similar filings have not surfaced in other major markets, keeping the focus on U.S. operations for now. Trademark protection is viewed as standard preparation rather than an immediate sales push.
Analysts note that securing names early reduces legal friction if the brand later moves into new categories or geographies.
Sales and market response
Early sell-outs generated positive social media coverage and positioned the brand as a direct competitor to established celebrity lifestyle lines. Subsequent drops have shown more typical inventory patterns without the same urgency.
Traffic fluctuations prompted reports of outreach to influencers for additional visibility. The company has not released official sales figures, leaving performance estimates to third-party trackers.
Commentators compare the trajectory to other direct-to-consumer launches that experience strong initial interest followed by steadier, less headline-driven results.
Content and commerce link
The Netflix series With Love, Meghan functions as a companion piece that demonstrates how the products fit into daily routines. Recipes and hosting ideas from the show translate directly into purchase prompts on the brand site.
This approach echoes Markle’s earlier Tig blog, which mixed personal essays with practical recommendations. The continuity reinforces a single narrative across media and retail channels.
Industry observers describe the model as content-supported commerce, where the show supplies ongoing context without requiring constant new product announcements.
Future category plans
In a May 2025 Fast Company interview, Markle mentioned fashion as a later possibility without providing dates or specifics. The comment keeps the door open while current resources remain on food and home items.
Expanding into apparel would require new supply chains and sizing infrastructure, areas not yet addressed publicly. Observers expect any move to follow proven categories rather than precede them.
Trademark records show broad class coverage, which would accommodate clothing if the brand chooses that route.
Public conversation online
Social media discussions track each new drop, with early buyers posting unboxing videos and recipe tests. Later commentary has focused on pricing, shipping times, and comparisons to similar brands.
Some users question the value of celebrity-branded pantry staples, while others treat the purchases as light entertainment tied to the broader Sussex narrative. The tone remains divided rather than uniformly positive or negative.
Search interest in Meghan Markle news spikes with each product release, then settles until the next announcement.
Independent direction ahead
With the Netflix partnership concluded, Markle controls creative decisions, marketing partnerships, and release schedules directly. The shift removes shared revenue but also removes shared oversight.
Trademark activity and influencer outreach suggest preparation for measured growth rather than rapid scaling. The brand continues to emphasize small-batch quality over mass-market volume.
Upcoming months will show whether steady U.S. sales and occasional international filings translate into a durable standalone business.
Next steps for the brand
Markle’s current focus remains on refining existing food and home categories while monitoring U.S. demand. Any move into fashion or additional markets would follow demonstrated performance in the core lineup.
The independent structure allows faster pivots than a studio-backed arrangement, though it also places full responsibility for results on the founder. Observers will watch whether the next product cycle sustains the initial visibility that accompanied the rebrand and series launch.
