Tips to position your in-store signs and the art of making it attractive
You may come across the need for putting various signs at your storefront and at business spaces from time to time. As we have discussed in another article of the series, different types of signs like outdoor, indoor, directional, digital, and promotional signs, etc. Whatever requirement you have in hand for business signage, there are a few essential factors common in designing signs. You need to be mindful about these to get maximum output from your signage. Further, we will discuss a few such essentials of positioning signage and making it optimally effective.
Where to position your signs for optimum viewability?
There are some standards in terms of signages for different industries and various purposes. For example, the directional signages may usually be hung from the ceiling to be kept higher than the eye level of the viewers. With this, the customers in a store or a hospital can easily view these as they pass by.
On the other hand, promotional signage needs to be positioned at the viewer’s eye level on a window display or so. Sometimes, it may be at the ground level too on the side of a street to attract the pedestrians. However, when it comes to the concept of ‘eye level,’ you need to consider that it is again situational. The eye level for kids may be different from that of adults. Eye-level for a car driver may be different from that of a truck driver inside the vehicle. So, you need to consider the eye level of your target audience to set up your signage height accordingly.
Keeping a concise and bold copy
Writing a sales copy for your signage is another task that requires careful consideration. There is nothing worse than going wrong with your text and images on the signs. Avoid any clutter on the signs, which may obscure your message. Try to use the minimum possible words to put your message across. It is also important to be aware of how many signs you may post in the given space. It will be troublesome for the customers if they are bombarded with many signs everywhere around them.
Mind the color theory
While designing the signage, you need to understand a lot of underlying factors that work in your favor or against you while customers look at your signs. Primarily, the use of colors is one thing that can bring admiration or aversion towards your signs. As a rule of thumb, try to use high contrasting colors for your retail signages like dark with light, black on white, bright text with shallow background, etc. This approach is found to boost the responsiveness of the viewers by 30%. Another crucial factor to consider in color theory is the emotions associated with various colors.
Cool colors like blue, green, or aqua may impart a very tranquil vibe on the viewers. Blue also can put up a sense of trust. Purple is found to be more of a shooting and reflective color. Orange, red, and yellow may get the customers instantly engaged, which is why these are commonly found on ‘clearance sale’ or ‘special offer’ signs.
Considering all these elements diligently will help you to put up the most attractive and winning signage for your business. However, it is important to do the groundwork to understand all your basic requirements and plan the signage colors, design, content, and positioning in the best possible manner.
