How Much Money Does TikTok Payout to Creators?
You can use multiple methods to turn your passion into cold hard cash on TikTok. Here are the most important and profitable of them.
Social media influencers are known for their lavish lifestyle and spending habits. You often hear news about their net worth which stands in millions of dollars. They must have earned this wealth from their content on these platforms, right?
Because TikTok is the hottest trend in the town, it must also be the best-paying platform for creators. While we assure you that the platform is right for those people who know the right monetization method, it is nowhere like YouTube that pays for watch time or ads displayed on a video.
This post details numerous income streams that you can use to earn from TikTok.
TikTok Creator Fund
If you are accustomed to the monetization model of YouTube, your first monetization goal will be TikTok Creator Fund. This is the only payment made from TikTok to encourage creators to upload videos here. Consequently, it’s the only predictable measure of success for a potential video creator.
Take it as a beginner-level milestone as joining the club should give you the confidence that you are heading in the right direction. But your goal should be more robust and demanding. Not every TikToker can join the Creator Fund. You must reach certain stats in follower count and video views.
Prerequisites to Join Creator Fund
Here are the prerequisites you must meet to sign up for Creator Fund:
You must be at least 18 years old.
The TikTok account must have at least 10,000 followers at the time of initiating the request.
TikTok requires its content creators to amass at least 100,000 video views in the 30 days before joining.
Your videos and engagements must have aligned with TikTok’s Community guidelines.
In the end, you must have an authentic digital payment account linked to your account.
Luckily, you can buy TikTok followers to reach the signup criteria if you are falling short on one or more metrics. But make sure to buy it from authentic sources to prevent your account from getting banned or your sign-up request from getting declined.
You can see that your account must have earned some visibility and traction among viewers before you can join the fund. Still, you shouldn’t assume that this success is big enough to earn you a living. Instead, aim to grow a bigger audience to include other streams of income in your TikTok account.
Earnings from TikTok Creator Fund are only relatively more predictable than other types from the same channel. Still, it varies from account to account depending on different factors. A few determining factors that TikTok uses to determine the payment rate for a creator include their engagement rate, the novelty of content, and account age.
The payment rate is based on a thousand video views and ranges between 2 and 4 cents. In easier terms, you get 2 to 4 cents for every 1000 views you get on your videos. For a million views, it amounts to $20 to $40.
You can only make an earning out of this channel alone if you amass TikTok video views in billions.
To counter the small payment made for every video shared on TikTok, the creators look for additional – more sustainable – sources of income. Here are a few income streams most common among them.
However, the prospects may change according to views. So, if you want to increase your earning potential, you should buy TikTok Livestream views.
This is the most profitable method of earning income from your hard work on TikTok. But don’t take it too easily. Not all TikTokers can monetize this method well. Your channel needs to be super engaging, fun, and polished. You must hook your audience to the point that they keep coming back for more and more.
Also, you need to brush up on your analytics. Depending on your target brands, you must create content that attracts particular demographics of viewers. These demographic stats determine if a brand will benefit from a certain social media influencer or not.
The potential for these collaborations will be low initially, but you need to persist and reach out to relevant businesses to tell them that you offer such collaborations. With time and with an increase in your organic followers, your sponsorship opportunities will also grow.
TikTokers charge between $20 and $1000 per video they make for their sponsors. Don’t get too bogged by the vastness of this range. Smaller influencers earn the lower end of this range while larger sums go to larger influencers.
Another method of generating income from your TikTok channel is by doing live sessions and receiving gifts and donations from your hardcore fans. Again, this is an unpredictable earning stream and depends entirely on how much influence you have over the lives of your fans.
It’s not uncommon for the TikTokers and other social media influencers to receive hundreds or thousands of cash in these Live Gifts from fans. Most influencers who earn these gifts from their fans are located in lifestyle and beauty niches. Another successful niche that will earn respect and love from die-hard fans will be motivational speakers and self-help gurus.
People have tested the affiliate marketing business models on TikTok to no avail. Most of them report that they earn less than $100 a month from it. Still, you can include a few videos of affiliate products and services only to increase your income channels.
This is by far the most sought-after method of YouTube channel monetization from pros. If you have picked the right topic niches for your audience and have implemented the right engagement and communication strategy, this must be one of the major sources of business leads for your business.
Depending on your business size and location, you can earn up to millions of dollars from this channel alone. The best part of making TikTok your major marketing source is that growing it is easy. You will need a content creation team that’s skilled in creating captivating visual content and using marketing tactics like sponsoring ads or collaborating with other creators for mutual benefits. Don’t hesitate to buy TikTok likes to grow your channel in the first few months. Later, it should be your content that should multiply the reach organically.
Takeaway: Potential Payout to TikTok Creators
TikTok is an emerging leader in the world of social media with its unique content type. But its primary monetization channel isn’t the best for TikTokers. Luckily, they can create other channels of income from the same platform using different business models like sponsorships and gifts.
Qudsia Ehtram is a Veteran Content Creator at Digital Aimz and a seasoned creative head at QD Writing Services. She is a ghostwriter of 30 novels for US audiences and holds 27 years of experience under her wings. Cherry on top, she is handling working for a number of brands as a Social Media Consultant.