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A cake sparked rumors about EXO's sizzling hot Kai and Bobby Brown Cosmetics. Has the fashion giant found its new muse?

Why do fans think EXO’s Kai will be Bobbi Brown’s first male muse?

After scoring the male brand ambassador position for Gucci Eyewear, reports say that EXO’s Kai may have recently collaborated with Bobbi Brown cosmetics.

Popular K-pop boy band member Kai is said to have become the first male muse for beauty brand Bobbi Brown. Part of the group EXO, Kai, whose real name is Kim Jong-in, was announced as the beauty industry giant’s male muse by Editor-in-Chief of 1st Look Magazine Kim Yoon Hee.

Taking to her official Instagram page, Yoon Hee shared a photo of herself with EXO band member Kai, who held a cake that was decorated with the words, “Kai x Bobbi Brown: Congratulations on becoming the first male muse for Bobbi.”

Fan fervor

EXO fans were super happy and excited to see Kai continuing to work with brands that focus on empowerment & individuality. Bobbi Brown Cosmetics’ slogan, “Be who you are”, started a self-worth movement in the new millennium. Established in 1995, the company is currently owned & managed by multinational conglomerate Estee Lauder Companies Inc. The company’s net worth is an estimated $50 million.

Since the story went public, fans of EXO have flooded Twitter with messages congratulating Kai using the hashtag #KAIxBOBBIBROWN. One proud Twitter user said, “it’s the Kai smile when he’s the first male muse of Bobbi Brown and the first male global Gucci ambassador for me,” while another excited fan wrote, “you are not gonna see me say anything else today but KAI is the first male muse of Bobbi Brown.”

Another excited EXO fan said tweeted, “Kim Jong-in the first male muse for a brand that celebrates powerful women and champions inclusion sounds like music to my ears,” while another, congratulating the Kai but remembering the ongoing pandemic, said, “Jong-in becomes the muse of a makeup brand when I no longer wear makeup because we’re in a pandemic and I can’t go out anymore.”

Perfect passage

Many fans believe this is just a natural transition for EXO’s Kai after his selection as a brand ambassador for Gucci Eyewear last year. Aside from being the only male idol to be on the cover of all the top male fashion magazines in Korea, Kai is also the first Korean celebrity that has been a consistent global ambassador in GUCCI’s history. As of June 21, the singer has been part of the GUCCI group for two years in a row.

In the 2019 ad, Kai was seen wearing two club-master models where the first pair’s style interprets the Gucci Web motif incorporated with materials like tortoiseshell, horn, & mother-of-pearl. In addition to the modern design, the sunglasses were embellished with Gucci’s iconic lettering logo and vintage-inspired metal tips. The second pair was  made from the same materials decorated with a similar house web stripe.

Chinese actress Ni Ni, in her sixth season as the Italian fashion giant’s eyewear ambassador, showed off an oversized pair of sunglasses, alongside Kai in last year’s campaign, featuring Gucci’s fork-shaped temples for an authentic ’70s look. She also sported metal optical glasses, whose design highlights a smooth enamel stripe on the front, along with interlocking G details on the hinges and functional acetate end tips.

Social silence

However, while fans took to social media in droves to congratulate Kai on his appointment, the photo has since been deleted from Yoon Hee’s Instagram account, with Bobbi Brown yet to comment on the news.

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