Wholesale Swimwear Private Label vs White Label: Which Should You Choose?

One question that experts at Active Qstom often receive is – ‘how to start a swimwear line?’ If you also have this question in mind, one thing you need to know is that many factors influence the success of a swimsuit line. One important factor you’ll certainly need to consider when creating a new swimwear line today is ‘product branding & distribution.’

Wholesale swimwear private label and white label are two effective approaches you can consider for your swimwear’s branding & distribution. In the rest of this post, you’ll understand the differences between these two approaches and when to use each of them.

Here’s all you should know about wholesale swimwear private label & white label.

In simple terms, wholesale swimwear (private label) is a branding approach that requires swimwear manufacturers to create blank products and allow their customers to customize them based on their needs. To improve your brand’s awareness, all you need is to buy these blank products and customize them with your design. This approach will help you deliver your customers more exclusive and distinct products.

Unlike wholesale swimwear (private label), the white label approach doesn’t require you to buy blank products. Instead, all you need is to go for wholesale pre-designed products, which you can sell under your swimwear brand. With this approach, you won’t need to pass through the stress of creating your products from scratch.

Which option exactly should you go for?

The choice between wholesale swimwear private label and white label depends, to a large extent, on your:

• Business preferences
• Needs

Ask yourself if you’re more interested in selling swimwear products that have your branding and design or pre-designed products. You also need to factor in a couple of other things when deciding between these two branding approaches. These factors include:

• Design Control
• Costs of production
• Swimwear market demand in your location

With these aforementioned factors, you certainly won’t have any issue choosing the better approach between wholesale swimwear private label and white label.

According to experts at Active Qstom, here’s how to decide between these two approaches:

1. The best time to consider the wholesale swimwear private label option is when you’re more interested in exclusivity and customization options. With this approach, you won’t need to source a lot of capital to increase your brand’s visibility.
2. You can go for the white-label swimwear approach if you only have limited capital for a retail business.

Let Active Qstom help you today

Regardless of your favorite branding approach, Active Qstom is one of the few reliable brands you can trust to bring your dreams to life. This company makes use of the print screen method to deliver the best private labeling solutions that suit your swimwear brand. To learn more about how wholesale swimwear private label & white label services work, you can visit Active Qstom’s official website.