Jahved Crockett: The New York Art Director Bridging Global Fashion Aesthetics Through Motion and Design

New York-based art director Jahved Crockett brings a world perspective to every fashion film. A Melbourne native, Crockett’s career has taken him through Hong Kong, London, Milan (and even Berlin and Sydney) before landing in Manhattan. His bio calls him a “Creative Director, Video Director & Editor” specializing in fashion and luxury clients, and that global résumé shows: he’s art-directed campaigns for Valentino, Timberland, and Jimmy Choo as easily as for Nike or Vogue Nippon. This multicultural experience, from European design to Asian streetwear, informs Crockett’s work. As he said, living in different cities taught him “different cultures solve similar problems with different aesthetics”, a lesson he applies to every shoot.

That blend of influences is evident in Crockett’s high-profile recent projects. For Victoria’s Secret PINK’s x LoveShackFancy launch, he art-directed the brand film that married PINK’s youthful energy with LoveShackFancy’s romantic, flower-sprinkled world. (LoveShackFancy’s founder described the collaboration as celebrating “our shared love of frills, florals, and everything pink”.) Crockett joined the project in post-production, editing and color-correcting the footage to match the still photography and social assets. He explains that “matching the film to the stills mattered – press, web, social, and retail needed to feel like one world”. By aligning every shot, the brand could publish the campaign quickly “without reshoots or heavy rework,” he notes. Crockett delivered both the hero cut and platform edits on schedule, and watched them play on giant video walls in Victoria’s Fifth Avenue flagship, a moment he still calls a highlight (the “movement and color held up at scale,” he said).

He’s had similar success with Alice + Olivia: Crockett points to the Fall 2024 studio campaigns for this New York label as another career high. In his words, watching so “many versions land together without losing the core feeling” was incredibly rewarding. Again, he treated video and still images as one unified language – art-directing on set and then in post so that the footage, website, lookbook, and retail graphics all share the same style. By owning the creative from shoot through delivery, Crockett ensures the brand sees a cohesive result everywhere. He notes that seeing the final fashion film on the Fifth Avenue store’s big screens, the culmination of the PINK×LoveShackFancy and alice+olivia projects, “felt meaningful” and confirmed that their choices worked in the real world.

Crockett’s cross-disciplinary approach, blending fashion stills and motion, has won industry acclaim. In 2020, he served as art director on Timberland’s “Nature Needs Heroes” campaign, which earned a Clio Bronze award in the Fashion & Beauty category. His portfolio reads like a who’s-who of brands: from Valentino and Jimmy Choo to Moncler and B&B Italia. Yet the secret, Crockett said, is consistency. “Through art direction, editing, and color, I turned many angles and moments into one story,” he said. By directing the edit himself, he “joins the pieces and protects the tone from first shot to last”. This means when a campaign launches, every frame feels intentional, and no detail is lost. For clients, the payoff is fast approvals and no do-overs: Crockett points out that aligning the look of a project lets brands publish across channels “without reshoots or heavy rework”. In practice, the images and videos are delivery-ready for press, websites, social, and even the retail floor, making the marketing roll-out seamless.

One thing that sets Crockett apart is his calm, thoughtful leadership on set. As he advises younger creatives, “keep a calm tone”, crews work better when direction is steady and decisions are timely. In fact, he calls being calm on a shoot “a competitive advantage,” noting that the mood a director sets becomes “the weather everyone works in”. He also stresses preparation and collaboration: “Share early. Rough boards and simple tests save time and make feedback clear,” he said. That practical mindset, building a shared vision up front, then protecting it through final color and cuts, is how he keeps big teams on the same page. Crockett loves the pace and creativity of fashion: “When camera, styling, set, edit, and color align, the work feels alive and effortless to the viewer,” he reflects. He adds that the real reward is seeing a campaign “function in the wild”: when it “looks right on a phone, in a store, and on a site,” he knows the early choices were right.

Above all, Crockett’s journey conveys perseverance and clarity of craft. Moving between continents and fashion capitals taught him that taste varies, what’s premium in one place can feel overdone in another, and he applies that sensitivity to every global brief. For those following in his footsteps, his advice is to stay curious and informed: build a deep reference library, share work early, and keep learning from each project. As he points out, today’s deadlines are real, which “sharpens choices and forces clarity about what matters”. Above all, Crockett believes in leading with both vision and care, a balance of big ideas and small approvals, so that an entire team can move as one.

Discover what lies ahead

Jahved Crockett’s body of work is proof that thoughtful art direction can turn fashion into a compelling narrative. To see more of how he blends motion and design, visit his portfolio at jahved.com or watch his showreel online. His story, from Melbourne to Manhattan, through world capitals, reminds young creatives that a clear vision, steady leadership, and a global outlook can make even the boldest fashion ideas come to life.