Designing for Motion: Lilian Wang’s Innovative Journey Behind the Skateboarding Hoodie Project at the University of Oregon

Designs that connect

The lessons Lilian learned designing for motion continue to shape her ambitions. She aspires to grow as a creative leader in digital content and brand experience design, building bridges between storytelling, technology, and innovation. Her long‑term vision includes consulting with fashion, sports, and lifestyle brands to build digital ecosystems that are visually compelling, inclusive, and sustainable. She also hopes to mentor young designers, especially those from international backgrounds, encouraging them to believe that creativity has no borders.

In all of these pursuits, Lilian remains committed to the principles she practiced in the skateboarding hoodie project. She continues to advocate for innovation through digital transformation and for using design as a language to simplify complex information and bring teams together. By blending motion, storytelling, and cross‑cultural insight, she aims to create designs that move people, both literally and metaphorically.

Lilian Wang’s journey from a high‑school fashion student in Taiwan to the lead designer of an innovative skateboarding hoodie at the University of Oregon demonstrates that creativity is as much about problem‑solving as it is about aesthetics. The 18‑month project taught her to merge technical construction with artistic vision, emphasize user experience, and embrace challenges as catalysts for growth. These lessons have guided her transition into digital design and continue to inspire her work at Nike. As she looks ahead, Lilian hopes to empower a new generation of international designers, proving that when design is rooted in empathy, structure, and cultural openness, it truly knows no boundaries.