Leica and Formula 1 team up for $9,950 racetrack-inspired camera

According to Variety, Formula 1 is extending its luxury ambitions into the camera business through a new licensing deal with Leica.

The German camera maker will release a $9,950 special-edition model inspired by the racetrack.

Leica becomes the latest high-end brand to tap into the sport's growing cultural cachet via the partnership.