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Variety’s Oct. 16 article on its “Strictly Business” podcast episode with leaders from Comscore, JesserCo., Uproxx Studios and Culture Genesis discussing audience reach and brand deals in the creator economy.

Variety recaps ‘Strictly Business’ podcast on creator economy audience reach

Variety published an Oct. 16, 2026 article on the latest episode of its “Strictly Business” podcast.

The episode featured Aaron Doades of Comscore, Zach Miller of JesserCo., Jarret Myer of Uproxx Studios and Shaun Newsum of Culture Genesis.

The participants discussed audience reach and brand deals in the creator economy.

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