How to find social media influencers in minutes
When you’ve got a business, it’s not just your product or service that you’re selling to people. You’re selling an idea or a concept, while also conveying trust. With any business, trust is key. It’s what your business’ reputation is based on.
Breaking the trust of a customer with a product that doesn’t do what it says on the tin, or promising a service and not fully delivering, can quickly destroy any trust that a customer had and will likely result in their experience being shared on some platform.
But your product or service does what it says it does and you’ve got a growing client base of satisfied customers! All you need is for more people to speak about your business and share the great experience they’ve had with your business. You’re trustworthy, so is your business, and so are your products – and your products can enrich people’s lives in some way or another!
Social media is a great way to share all there is to know about your business. However, when others speak about what your business does, it really helps to generate a feeling of trust between you and potential customers. It’s also a great way of generating brand awareness.
Social media influencers are high profile users on various platforms, like Instagram, TikTok, Facebook, and LinkedIn, and they’ve got a substantial number of followers. If a social media influencer were to share a post raving about your brand and showing off your product, while linking to your business’ website or profile, it’s going to help your business gain a lot of traction and build trust with others while doing so!
Simply put, customers are more likely to buy a product if it’s been referred to them by someone else. When high profile influencers, who many social media users follow and adore, endorse your product, the returns can be significant. With 89.3% of business owners claiming that social media is crucial to their success in some way or another, influencer marketing is on the rise and you can get your business in on the action!
What are your marketing goals?
Before finding the social media influencer who’s a good fit for your business, you first need to consider what your social media marketing goals are. Are you looking to boost your website traffic? Maybe you want to increase sales by an amount or percentage, or perhaps, you want to increase your engagement rate on your business’ social media accounts.
If you want to increase web traffic and spread brand awareness, it would be wise to look for a social media influencer with a larger following. A macro-influencer generally has an audience of between 50,000 and 300,000 followers on any of their given social media profiles. Simply put, an influencer with a larger following helps your brand reach more people.
On the other hand, finding a micro-influencer – an influencer with between 2,000 and 50,000 followers – can help you to improve sales. These influencers can host giveaways for your brand and showcase genuine customer stories to their audiences.
These influencers usually cater to a more specialized audience, meaning that you need to ensure that it’s a demographic which significantly overlaps with your brand’s target audience.
Understand your target audience
We mentioned a target audience above. You’ve got your own business, so we’re fairly certain that you’re aware of what a target audience is by now. In that case, you’ve also probably developed customer personas based on the target audience that you’ve identified.
Look deeper into these personas and check them against your website and social media analytics to ascertain which demographic most of your website’s visitors fit into. This will give you a great platform from which to work when you’re looking for the ideal influencers to collaborate with.
If you don’t understand your customers thoroughly before looking for influencers, you run the risk of investing in social media marketing with the wrong influencer(s) for your brand.
Research the influencers in your brand’s industry
Social media platforms can generate more than 31% of all referral traffic to your business! If you’ve understood your target audience and know what you want to achieve with social media marketing, it’s time to look for the influencers who can help get you there.
The most popular platforms for powerful influencers can be found on Instagram, YouTube, and Facebook. Once you’ve got a few influencers in mind, check out if their followers are dynamic – do they engage with the influencer by commenting, or does the level of engagement not align with the influencer’s number of followers?
It’s also important to check out whether the influencer you’re considering is reputably and hasn’t been embroiled in any scandals or issues with businesses in the past. A simple Google search can help you out, but dig deeper by looking them up on Nuwber to see if all is clear.
This will also show you all the social media platforms that the influencer has an account on, so that you can choose the right platform from which to promote your business.
Be upfront about expectations
Once you’ve chosen the influencer, or influencers, which you want to collaborate with, get in touch! Let them know that you appreciate their content and be authentic with them. Letting them know that you’ve actually appreciated their content is a good way to begin.
Once you’ve started a conversation with them, you’d likely be able to ascertain if they’re a good fit for your business or not. If they are, you’re ready to move forward. Decide on how you want to collaborate with them. Are you looking for a one time promotion or a long term campaign?
What are your expectations of the engagement that your collaboration should generate? What sort of content would you like them to create about your product? And, importantly, how do you intend to pay or compensate them?