Native advertising wins the eyeballs every time: Here are the reasons why
Growing an online brand can be a difficult task. The internet inspires entrepreneurship, but this often means saturated marketplaces. How are you supposed to get eyeballs on your product or website when hundreds if not thousands of competitors are also striving to get consumer attention?
One popular method is native advertising. It’s a way to get the attention of people who otherwise may not have ever paid any attention to your brand. If you’ve never heard of native advertising and have no idea how to go about it, let us walk you through it.
What is native advertising?
Native advertising is when an ad attempts to blend in with the content on a website. Unlike banner ads or commercials, this type of advertisement follows the same format of a website’s content. For example, this may look like an article on a news site.
However, native ads are usually a pretty transparent tactic, which leaves consumers unconvinced because they can see through the intentions of the content.
People also often find this method of advertising looks like spam or feels low quality.
What is Accessily?
Accessily is a site which encourages native advertising, but without low quality, spammy posts, which turn viewers off. Accessily also feels less deceptive because it’s open about their articles not originating on the website – instead the articles are labeled guest posts.
Accessily allows you to create your own guest posts for websites in order to reach your target audience. All you have to do is use their website’s marketplace or use their smart campaign algorithm.
How does it work?
All you have to do is buy a guest post for high quality & high traffic websites on Accessily’s marketplace. These guest blog posts are easy to purchase and also include an Accessily native advertising link back to your website. They also boast guest blog post spots being created in minutes rather than months.
What about SEO?
Accessily also has tools for built-in SEO automation, which means your guest posts should reach as many eyeballs as possible. Publishers will also work with you through a guest platform to ensure everything is exactly right.
Other native advertising sites like Taboola aren’t as generous with their offerings. Taboola will help you with audience targeting and content marketing, but Accessily does both of those things as well as guest posting, SEO benefits, a backlink tracker, and a diverse publisher marketplace.