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Email can be a powerful marketing tool if you know how to use it properly. Learn the ideal way to use email to promote your growing business today.

Email marketing best practices: How to improve almost every email

Email marketing can be helpful for small businesses looking to gain exposure and boost sales. It’s also an easy way to keep in touch with clients without having to worry too much about spam filters.

Furthermore, it eliminates the stress of any other technical details that email delivery services will bombard you with.

Also, there are several free email marketing resources that can help you with the process. With that said, let’s move on to some practices that you can use to improve your email campaigns:

Keep Your Subject Lines Short And Sweet

Most small businesses make one common mistake: cramming too much information into their subject lines.

Unfortunately, this can often result in subject lines that are too long and difficult to read, which will likely cause subscribers to delete your email without it.

Try to keep your subject lines short and to the point. And make sure they’re descriptive, but avoid being too flashy or cute with them.

Subject line best practice examples:

  • Re: Join our mailing list
  • All titles from The 100 Most Important Words series
  • 3 Tips on How to Sell More Books  (this example is a bit long, but it still works)

Don’t Lead Your Subscribers On With Clickbait Subject Lines

Clickbait is very popular these days, especially with online publishers who often use it as a way to grab readers’ attention and boost traffic (we might be guilty of this at times).

However, clickbait in email subject lines can be extremely annoying for subscribers. Instead of clicking on what you’re promising in your email, they’ll delete it without reading it.

Test Different Subject Lines To See What Works Best

One of the great things about email marketing is testing different subject lines to see which ones work best.

This can be done by sending out two different versions of an email with the same content but with different subject lines and see which one gets more opens and clicks.

You can also test different subject lines, such as short vs. long, descriptive vs. vague, etc.

Personalize Your Emails Whenever Possible

One way to make your emails more personal is to include the recipient’s name in the subject line or the body of the email.

You can also try sending emails with content based explicitly on subscriber preferences.

For instance, if you know they’re interested in a specific industry or type of product/service, you can send them an email highlighting your most relevant articles or services.

Send Out Emails During The Best Times For Open Rates

Engagement tends to be lower when everyone is busy buying gifts and traveling to see friends and family during the holidays.

Although it’s not always possible to avoid sending out emails at this time of year, try to save your big holiday email right before Christmas day (or another important date).

Hence, subscribers are more likely to notice it amidst all the other activities around them. So, if possible, try sending out an announcement email just before that vital date to gear up for your big holiday email.

Use Free Email Marketing Tools

Email marketing can be a great way to reach your customers and promote your products or services. You can easily create and send out professional-looking emails using a free email marketing tool.

There are several different free email marketing tools that you can use to reach your customers. When choosing an email marketing tool, be sure to consider the features that are important to you.

For example, if you want to track how well your campaigns are performing, make sure the tool you choose includes monitoring capabilities.

Or, if you need help creating attractive emails, make sure the tool offers website integration.

Make Sure Your Images Load Quickly

There are various studies out there showing how faster page loads lead to higher conversions. This is because people don’t like waiting around for pages to load, especially if they’re on a mobile device.

The same goes for email; if your images take too long to load, subscribers will quickly get frustrated and move on to another email.

To avoid this, make sure your images are correctly optimized to load quickly. This is especially important if you’re using many images in your email.

Use A CTA In Your Emails

A CTA (call-to-action) is essential for any good email marketing campaign.

It’s the button or link that you want your subscribers to click on to take them to a specific landing page or website.

By including a strong CTA in your emails, you’ll be able to increase your conversion rate and get more people to take the actions you want them to take.

Wrapping It Up

Sending emails is one of the best ways to build relationships with people. There’s no better way to get your message out there than by sending an email. Besides, it doesn’t take much effort on your part!

What type of strategy do you use when writing a marketing or advertising copy? Do any of these strategies sound like something that would work well for your business?

If so, we recommend checking out Send-in Blue. A toolkit designed specifically for marketers and advertisers to set their digital marketing apart from competitors.

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