Denim dreams: Actors sporting Levi jeans on screen
It’s a cause for celebration not only for fashion, but also for the film industry – this year marks 146 years since Levi’s acquired patent of the eponymous 501 jean model. While Levi Strauss & Co was born and bred in San Francisco back in 1853, and the 501’s saw the light of day in 1873, it wasn’t until Marlon Brando wore a pair of the jeans in The Wild One that the company gained worldwide recognition.
And today, Levi jeans are a classic staple in every denim wearer’s wardrobe. We’re celebrating its birthday by taking a look at the actors who’ve sported Levi’s on screen.
Marlon Brando in The Wild One (1953)
In the 50s, the 501’s gained a rebellious appeal after Marlon Brando was seen giving the article of clothing a dangerously sexy touch as Johnny in The Wild One. His self-assured stride combined with a bold leather jacket made for one jaw-dropping combination. No wonder the film sparked major sales in the jeans department after the premiere.
Michael J. Fox in Back to the Future (1985)
While Back to The Future was awarded the Best Original Screenplay and gained a lot of recognition, fans of the film most admired the trendy fashion choices. Seeing Michael J. Fox race through time in Levi’s 501’s as Marty McFly evoked a great reaction and saw people wishing to time travel in their own pair of Levi’s.
Heath Ledger in Brokeback Mountain (2005)
A serious case of double denim coolness surfaced when Heath Ledger and Jake Gyllenhaal shared the screen in Brokeback Mountain. Although Gyllenhaal wore another model from the Levi brand, Ledger exuded cowboy cool in the characteristic 501’s.
The crew in Straight Outta Compton (2015)
Dr. Dre, Ice Cube, and the rest of the crew that were part of N.W.A. created groundbreaking music and wore voguish fashion staples. The catchy tunes and stylish wardrobe choices were reflected in the 2015 movie Straight Outta Compton, in which Corey Hawkins and co. wore oversized dark wash Levi’s 501 jeans to perfectly reflect the era.
Michael Fassbender in Steve Jobs (2015)
Steve Jobs may be famous for two things: Creating a revolutionary high-tech device and wearing the same outfit every day – a black turtleneck sweater and Levi’s 501’s. There was no way Michael Fassbender would step in front of the camera without wearing Jobs’s signature outfit, including an authentic pair of 501’s.
Matt Damon in The Bourne Ultimatum (2007)
A lot of action and some solid fashion are a mix of ingredients that won’t explode right up in your face. Matt Damon proves that in The Bourne Ultimatum, as he walked the streets toting a gun while sporting black Levi’s 501’s.
Marilyn Monroe in The Misfits (1961)
As one of the first women and Hollywood stars to establish an appeal for jeans, Marilyn Monroe not only contributed in making the 501’s a best-selling success, but she also created a demand for the Storm Rider by Lee jacket and made the denim on denim look a thing. What a woman!