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NordicBet and BetSafe are two of the main brands owned by Betsson. How have they changed online gambling?

BetSafe sportsbook: one of Betsson’s gems for online gambling

Sweden-based Betsson is one of the leading sportsbooks in Europe, but they haven’t conquered the rest of the continent all on their own to say the least. 

NordicBet and BetSafe are two of the main brands owned by Betsson that joined the ride and decided to never hop off. At either Betsson, NordicBet, and BetSafe bettors will find everything they need in order to get the most out of their betting experience.

Today, however, we will keep it to BetSafe as there is enough to write about this particular gem. We will tell you more about the company history and how to create an account.

Over a decade of online gambling experience

BetSafe’s sportsbook was launched back in 2009 by the well-known poker professional and entrepreneur Antanas Guoga, commonly known as Tony G. More than 10 years later, Betsafe is considered one of the fastest growing online operators on earth with a very notable presence in Europe. 

Although the Swedish business considers itself young and eager, it has earned valuable industry experience which it inherited from the former OmniBet brand. The Omnibet sportsbook was already launched in 2003, acquired by Tony G, and rebranded to BetSafe in 2009. In 2020 it’s fair to say this acquisition turned out to be quite a success story.

A well-established name in online betting

In recent years BetSafe has been able to grow every year, successfully expanding its gambling portfolio and keeping up with the latest industry standards. The Swedes have managed to do so with both their online casino and sportsbook, contracting industry experts in order to give punters the most user-friendly sports betting experience they could think of.

Safe and secure gambling environment

In order of trustworthiness BetSafe says it “believes in fair play and does everything to offer a safe and secure gambling environment”. The company is licenced by the Estonian Gaming Authority, meaning it can operate in the European Union, giving punters from other countries the chance to play at their sportsbook. 

All rules and regulations are listed in the Betting Regulations and outline the company’s policies on disagreements, bet cancellations and refunds. This way bettors from the EU can rest assured they are protected by a European gaming authority.

How to register at BetSafe

Although BetSafe offers a very extensive range of online gambling products, their registration process is actually very easy. On BetSafe’s website, look for the green “Register Now” button which you can find in the upper right corner of the screen. 

Make sure you check out the bonus and the bonus terms and conditions, and sign up with your personal data or select the id-check in order to get you started. Once your account is confirmed you can start playing and enjoy everything BetSafe has to offer. It’s your turn now to find out why BetSafe is considered one of Betsson’s gems.

Please note to always play responsibly. Persons under the age of 18 years are not allowed to play.

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