Gym membership marketing: 7 fitness business tips to put you ahead of the competition
The business potential of the health and fitness market is huge. Smart entrepreneurs earn millions of dollars from this business. You may run a gym or fitness club or have an app to help people work out at home. You too can make your business profitable.
To optimize your fitness product or service’s return on investment (ROI), you need to adopt an appropriate strategy. It would help if you did what we call fitness marketing. Do not be overwhelmed – planning a strategy is easier than you think.
Here are a few great ways to beat the competition by planning a robust fitness marketing strategy:
7 Great Fitness Marketing Tips
You may be doing well with your fitness program, online, or at your gym or health club. Ultimately, you will reach a point where you need to market yourself to stay ahead of the game.
Tip #1: Membership Marketing
Before you look outwards, consider what you already have at hand. You can get your existing members to recruit new members. The best way is to automate recording referrals through the mobile app, emails, or referral cards.
The sky’s the limit with what you decide as incentives. It could be as simple as a discount on the annual membership to gift vouchers or even a paid holiday overseas. It would be best if you made members aware that a referral program exists.
Tip #2: Online Presence Through Digital Marketing
Digital marketing is a vast field, and you can hire a professional to promote your brand. Having a search engine optimized website for local SEO is a great way to start. You can also launch “pay per click” campaigns.
Advertising on YouTube and social media platforms like Facebook, Instagram, Twitter, and LinkedIn is a great idea. Your digital marketing specialist can also set up an email marketing campaign with a powerful message to prospective customers.
YouTube is a powerful medium. Use a promo video maker to make compelling videos that showcase your gym or health club in a promotional way. Prospective members should feel inspired to enroll after watching your videos.
An essential part of digital marketing is remarketing. When a visitor to your website leaves your site without signing up, you can post an ad on social media using a digital tracking system. Remarketing uses Urchin Tracking Modules (UTMs).
Tip #3: Affiliate marketing
With affiliate marketing, outsiders will help to get you members. An affiliate program involves related professionals like doctors, physical trainers, supplements dealers, sellers of fitness accessories, and physical therapists in promoting your business.
You can set up affiliate links on your website or app in such a way that registered affiliates will automatically get a commission. Similarly, you get new members without having to do anything, thereby generating a passive income.
Tip #4: Event Hosting
Why not have fun while running your business campaigns? Now that you have got like-minded people together, it’s time to celebrate! You can organize social events that involve your organization and the members and their friends and family.
The event could be something like celebrating International Yoga Day, or perhaps the anniversary of your gym or fitness club. You need to organize your event carefully so that outsiders become aware of what you have to offer.
You can advertise your event on your website and social media through attractive advertisements. Getting the help of an online ad maker is a good idea. It will assist you in making ads professionally and effectively.
Tip #5: Start An Online Newsletter
An online newsletter is a great way of bonding with the members of your organization. You can provide information on the latest health and fitness updates and innovations in your organization, such as a new special discounted family package, for example.
And, you will not contact only current members. If you go through your mailing list, you will have contact details of people who showed interest but didn’t register. You will also have email addresses of members who left who you can include as well.
You can insert an application form into each publication so that those who are interested can register directly through the links provided in the newsletter. Use video ads to communicate important messages in your newsletter.
Tip #6: Special Introductory Offers
Everyone loves to get discounts and free offers. Your new members are special people. But you need to entice them to part with their money to sign up with the program. Make them feel special by offering them something of value.
For instance, you could offer the first month free. Or, maybe you could provide a personal trainer at no extra cost for the first month. New members could receive free fitness accessories or perhaps free health supplements.
The added advantage of providing freeware to new members is that you can put your logo on the products. That way, you get to advertise your brand through the members who would proudly show them to others.
Tip #7: Compelling Reviews
If you have been in existence for some time, you would have collected feedback from members, which hopefully should be positive. Whenever people consider going in for a product or service, the first thing they look at is the reviews.
As we mentioned above, you need to have an online presence. A significant aspect of being online is published reviews. Don’t be too concerned if you have a few negative reviews, because it adds to the authenticity of what you post.
Once you have collected your reviews, you can post some of the best ones on your website’s testimonials page. You can also add them to the marketing emails that you send out to prospective customers.
A Final Word
Starting a fitness business venture is only the tip of the iceberg. The real challenge lies in how you can sustain it. Whether you own a gym, a fitness club, or an online app, you need to market your product or services to ensure sustainable success.
By adopting a suitable marketing strategy using the tips described above, you will have the edge over your competitors, and your business will grow from strength to strength.