4 Adult SEO Mistakes You Should Always Avoid
There’s a ton of information online on what it takes for adult websites to rank well for their keywords. Notably, the information is often free. It gets even better with the fact that the info is often shared by SEO experts well known for their work. Strangely though, many webmasters still make costly SEO mistakes. They eventually learn the hard way – a path you really shouldn’t take especially if you’re just starting out in the adult business. Avoiding the costly path is simple. All you need to do is keep your eye on the prize – the top position for your keywords. Then while at it, avoid the following mistakes.
Copy Pasting Ideas
So you heard or read that when it comes to Adult SEO, x strategy works better than y. You know of sites that used the strategies you read about, so you do exactly the same thing. Two three weeks down the line and the strategy turns out to be hot air. As a matter of fact, you end up getting penalized for using the strategy.
Well, it’s not really that the strategy is bad. It’s just that you copy pasted an idea and used it without taking your time to understand it. Truth is, SEO isn’t static. It’s ever evolving. What works today may not work tomorrow. Likewise, what worked a year or two ago, may not work today. This means if you’re to use an old strategy, you have to first find out if it’s still relevant.
Links have and will always play a huge a role when it comes to SEO for adult websites. Like any SEO expert will tell you for a fact though, not all links are good. Linking to two or three authority sites is far much better than linking to 10 substandard sites. The latter is often referred to as link spamming and it is one of the most lethal strategies you can use. Be sure to also link with sites that are in your niche. It doesn’t really make sense to link with a real estate company when you’re in the adult entertainment niche.
Not so long ago, keyword stuffing worked. In fact, it worked perfectly. All you needed to do was churn hundreds of blog posts and web copy with your keywords plastered over each piece. Post them with a link or two and you were good to go. Then Google Penguin and Panda happened. Google now doesn’t take keyword stuffing kindly. Think of it as doping. It’ll get you far. You may in fact, bag the medal. Eventually though, you’ll get caught and end up getting penalized. The rule of the thumb here is very simple. Always keep your keyword density at 2% maximum.
Disregarding Internal Links
By all means, link your blog posts to your web pages and vice versa. That move alone makes it easy for search engines to figure out the keywords your pages should be ranking for. The best part about this? It doesn’t cost you anything really. It gets even better with the fact that it is an easy hack for anyone to pull.