Fashion after quarantine: The future of the fashion industry
With the closure of clothing stores and the cancellation of fashion weeks around the world, everyone is asking the same question: what will happen to the fashion industry?
An industry that has always broadcast luxury is now undergoing fundamental changes, with the heads of fashion houses calling for change.
Many young people and students who are usually the pioneers in adopting new fashion trends are disappointed by the stagnation of the fashion industry. Not only this, but lack of contact with fellow students and lecturers makes studying, and assignment management more difficult. Fortunately, students can buy essay from qualified writers to improve their academic papers and develop the writing skills.
Let’s look at how fashion will change after the quarantine and find out the main trends in this industry.
From the mannequins in the stores to digital models
COVID-19 forces brands to experiment with new technologies to provide customers with something similar to their favorite physical shopping. So there were virtual fitting rooms, digital catwalks, and clothing.
Some brands have had difficulties with the production of new items and supplies, and virtual clothing has become an easy solution for creating and displaying a collection. And even if they can’t create a new item yet, customers can still add it to their wish list or pre-order it, and once it’s ready, delivery won’t take long.
For example, designer Kat Taylor has created digital renderings of her new collections, which are available on the retailer’s website Selfridges.
Fashion escapism and fashion for responsible consumption
After a long period of isolation, buyers have raised the bar for their expectations of sustainable production, creativity, and imagination. Fashion-savvy users have finally found time to think about their preferences, get to know their creativity, and decide which brands deserve to be supported in terms of responsible consumption.
Kathy Baron-Cox, brand director of the Stylus retail technology agency, said in an interview with Forbes: “Generosity will be a new key metric for brands. “The ethical, environmental, and social aspects of brand performance will become even more important in the future, as” purpose and effectiveness will become one.
Gen Z and millennials were already paying special attention to sustainable fashion long before the COVID-19 pandemic, and now their preferences are more visible than ever. Brands that have incorporated sustainable manufacturing into their business model will receive more attention from the younger generation.
Retail cuts collections and focuses on versatility
This year, the spring-summer collections were almost forgotten, and the autumn-winter collections have already adapted to the new realities, says Catherine Broom, fashion director at Odgers Berndtson.
Less is better: now the focus is on off-season items, and the range of clothing has been reduced to create a more versatile wardrobe. Slowing down the fall out of fashion of certain things will also be a significant step for the fashion industry towards conscious consumption.
Mass production takes a break
The transition to sustainable fashion was a conscious choice for some, but for many, it was caused by logistical and economic difficulties due to quarantine measures. Only one thing is certain: this is a serious strategy for the future. Mass production of disposable goods is still on pause, while more and more buyers are switching to eco-friendly counterparts.
The key to success for brands in the future is flexibility and environmental friendliness. This unwitting reboot of the fashion industry may mark the return of traditional fashion values such as simplicity, beauty, and uniqueness.
Comfort and conceptuality are always in trend
Fashion for sports and casual style was firmly established in our lives long before COVID-19, and the pandemic has only strengthened this trend.
At the same time,” some may want to show inner strength, and that historically meant something similar to armor, ” notes Valerie Steele, fashion historian, and director of the Manhattan University of Fashion and Technology Museum. This may mean the return of structured silhouettes: the accentuated shoulder line, leather belts, and jackets.
The future of the fashion industry will be determined by safety and health
People are looking for ways to protect their health and their loved ones. Protective masks have become this year’s must-have accessory, and we expect to see even more wardrobe details in the future that focus on sustainable consumption, ethics, and environmental friendliness.
When it comes to advertising and social media marketing in the fashion industry, the right creatives allow a brand to showcase its efforts to protect the health, safety, and sustainable production to its users.