How to produce 24/7 live streaming
Live streaming is getting more and more popular these days. The complexity that was involved around creating a live stream has been simplified. It is now even possible to produce a 24×7 live stream with a little bit of technical knowledge.
The advantage of a 24×7 live stream is that it can help you reach out to a global audience, across different timezones. You can grow your audience and increase engagement rates which can translate into a business opportunity.
To do this correctly, you need to have an idea about how a 24×7 live stream works. The equipment, software, and other resources that go into creating a successful 24×7 stream are different from what is needed for producing a short live stream. You also have to spend a lot of time planning and organizing things.
However, thanks to the growth of live streaming app development, a lot of these things have been simplified. Your work is largely limited to getting the content and set up ready. Once that is done, your live stream will be ready for viewing.
5 important tips to produce a 24×7 Live Stream
Whether you are a video creator, gamer, or anyone who wants to start a 24×7 live stream, there are some important tips to help you.
1) Select a Suitable Live Streaming Service
The first step towards preparing yourself to launch a 24×7 live stream is to get an Online Video Platform (OVP). An OVP platform allows users to record, store, and upload content on the internet. Additionally, they also offer:
- API integration
- 24×7 video streaming
- Data analytics
Not all may offer these services, so you should figure out the objectives of your live stream and select one accordingly. You should also check the customer support they provide. Some of the popular VOD platforms Dacast, Wowza, Streamyard, and Vidyard.
2) Availability of Bandwidth
A 24×7 live stream will consume a lot of bandwidth. Upgrading your existing internet plan or switching to a lower quality video streaming can help to take care of this parameter. Even the streaming platforms charge different prices for bandwidth usage. Check their options to select an inclusive plan to ensure you do not end up paying high prices.
3) Get the right equipment
To produce a continuous live stream, you need equipment like:
- HD cameras
- Video encoders
- Other hardware
Different types of equipment are available at different price ranges. A high-quality live stream will need higher-end hardware. For example, if you want to use 4K video in your live stream then your encoder must be able to handle the high definition video. Consider buying professional equipment to get the best performance. Not having the right equipment and software can result in a crash that could stop your Livestream.
Also, remember to install software updates regularly to fix all bugs that have been identified by the developers. One more important thing is to have backup equipment like additional cameras, encoders, and computers ready with you. If your equipment fails, you can replace it with backup equipment to ensure uninterrupted live streaming.
4) Content Planning
The advantage of VOD platforms is that that recorded video can be used to broadcast on your live stream. This helps to reduce your dependence on live broadcasting content. Almost all live streamers use a combination of broadcasting live video and recorded video in their live streams.
To execute this well, you should plan the flow of the broadcast, well before starting the live stream. Pre-recorded video will also help to reduce the cost of live streaming as you do not have to keep audio and video equipment running all the time.
5) Evaluate monetization options
There are multiple channels through which you can generate money:
- Brand collaborations
- Ad-based video
- Pay-per-view streaming
- Subscription-based streaming
All of the above options are popular and have the potential to generate high revenue. Depending on your niche and industry not all may work for you. Try to understand which monetization channels people in your field are using and then decide.
There was an increase of 99% in the total number of hours watched on 4 popular streaming platforms between April 2019 and April 2020. This signifies the growing popularity of the live streaming industry.
With the demand for live stream video consistently increasing and developers aiming to make things simpler, there is no reason why you should not think about starting your own 24×7 live streaming channel. Getting the right resources and with a little bit of planning, you could easily expand your channel.
Liza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles. She has vast knowledge on most aspects related to businesses considering her 10+ years in article writing.