Things you should know about choosing your film color palette to be a better filmmaker
Movies. What do you remember when you think of a movie? Visuals. Scenes that have had an impact on the mind? Colors that resonate with different emotions?
Movie making is a visual art. The first movie in technicolor was released in 1922.
Being a filmmaker, you may want to share your vision with the audience. You may have thought of every frame for expressing emotions through a video. Each shot you imagine for a movie or a video is a combination of different colors.
If you are into video marketing, you need to understand the importance of colors. Art has always entertained in colors. The world abounds with colors. Every form of visual art tries to evoke emotions through the use of various colors.
The human eye can see about 7 million colors. The world around you is meaningful because of the visual palette of your environment. Colors have a strong effect on our emotions.
Humans crave for different visual experiences
Creating videos for marketing your product or services requires you to use colors that will create an impact on the viewer. Each color can evoke a different emotion.
Human vision and colors
The ability to see is a complex process. Human vision can admit only a part of the electromagnetic spectrum around us. Ranging between 400 to 700 billionths of a meter of the electromagnetic waves forms the spectrum of human vision. All the colors perceptible to the human eye fall within this range.
It is the cells on the retina that detect shape, color, motion, and depth. The visual cortex in the brain processes information received through the retina. Humans process visual information much faster than the text.
The functioning of the human eye is largely muscular.
Eyes, along with the brain, work together to make sense of the world around you. The depletion of certain chemicals in the sensory cells causes the formation of afterimages when you shut your eyes.
Perception of depth occurs due to binocular and monocular depth cues. While the size and brightness of objects help perceive motion.
The trichromatic color theory by Young-Helmholtz proposes that perception of color happens because of the signals sent by three types of cones. The process color theory states that humans perceive color as a combination of three sets of opponent colors: red-green, yellow-blue, and white-black.
Therefore, it is important to understand the psychology of colors and the experience they create for viewers.
Psychology of colors
You may be creating videos for your brand. Through these videos, whether for YouTube or any other medium, you may want to grab the attention of a viewer. For the message to be delivered, you want the viewer to stay for the full length of the video.
The first five to ten seconds are the most important. It will decide whether a viewer will stay or not. For a high impact introduction, you may want to use a YouTube intro maker. Something specifically designed to create intros.
With an intro or the video, you may want to create awe, surprise, curiosity, or leave your viewers thinking about the information delivered. The colors you use will decide the fate of the video.
Here is detailed information on colors and the emotions they evoke:
The modern color theory was developed by Albert H. Munsell based on hue, lightness, and chroma.
If you’ve used any design software, you may have used a color wheel. All these color wheels are highly advanced versions of this color theory.
The human eye can differentiate between a million different colors. The colors used in any particular medium can be divided into warm and cool colors. The colors towards the red-yellow spectrum are warm, and those towards the blue-green are cool colors.
Each color has its hues. Pastel shades can have a soothing effect. You can use different colors or varied hues of the same color, depending on the theme of the video.
Colors and their association
Red: Red, a primary color, creates maximum impact. It can be used to grab attention. Traditionally, it represents anger, aggression. Red denotes passion, excitement, power, growth, and stimulation.
Green: Green is another primary color. Abundantly found in nature, it has a calming effect on the human mind. Shades of green with a yellow tinge can evoke cheerfulness. Darker shades of green represent stability and affluence.
Blue: Blue is the third primary color. It represents tranquillity. Think of the blue ocean or the blue sky. It represents healing, health, and understanding.
Orange: Orange is a combination of yellow and red. It denotes warmth, youth, friendliness, sociability, and enthusiasm.
Purple: Purple is considered mysterious, romantic, and spiritual at the same time. Exotic, sophistication, wisdom, wealth, and prosperity are some of the emotions associated with purple.
How and what you want to say in a video can be conveyed with an effective color scheme
When choosing colors for your video, you should keep in mind the age, gender, and preference of your audience.
Each color tells a story in itself. You can experiment with colors to go with the theme of your brand. Colors are not just there to enhance the look and feel of a video, and they can create the desired effect on a viewer.
You may need to define the objectives of a video before you start creating them. Defining every frame and the color scheme can connect the dots for a viewer.
Being a filmmaker, you can create a visual experience. It all depends on what you would like to convey through a video. The color palette available and the ability of the human vision to differentiate between colors create unlimited creative possibilities. Create your vision. There is an audience waiting for you!